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In Focus Consulting

Stop defending your in-house creative team's value.

Start demonstrating it.

I help in-house creative leaders build operations
that make their value undeniable

After 20 years leading creative operations inside global enterprises, I help marketing leaders build in-house teams that run like the strategic investment they are.

I've led creative operations at and produced work for:

Thermo Fisher Scientific
Jaguar Land Rover
Philips Healthcare
Ralph Lauren
Prudential
GlaxoSmithKline
AT&T
Samsung
Johnson & Johnson
Coca Cola
GE - General Electric
SAP
United Technologies
Jose Cuervo

Find the Right Engagement for Your Team

1

Creative Ops Diagnostic

A 2-4 week audit of your workflows, stakeholder alignment, measurement practices, and team health. You get a detailed scorecard and a prioritized roadmap for improvement.

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Best for teams that need an expert eye to pinpoint where to focus first.

2

Fractional Creative Ops Leadership

Embedded operational leadership for 3-6 months. I join your meetings, design workflows, build measurement frameworks, and coach your team leads, then hand off systems built to last.

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Best for teams that need someone driving the operational strategy, not just drawing the roadmap.

3

Strategic Consulting & Workshops

Targeted engagements for a defined challenge: workflow redesign, stakeholder alignment, building a value story for leadership, or navigating organizational change.

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Best for teams that have a leader at the helm and need a specialized partner for a specific initiative.

Where Do Your Creative Operations Stand?

Take the 5-minute Creative Ops Compass Assessment and get a scored breakdown of where your team stands across five critical dimensions.

Jesse Krinsky

Jesse Krinsky
Founder and Lead Consultant, MBA
 

I've spent my career inside the problem I now solve. I've led creative operations at Thermo Fisher Scientific and The Economist, partnered directly with C-suite leadership, and managed work for brands like Samsung, Coca-Cola, and Johnson & Johnson.

 

Too many talented creative teams are stuck in reactive mode, treated as order takers instead of the strategic asset they should be. Changing that takes better systems, stronger stakeholder relationships, and a fundamental shift in how the team sees its own role. That's the work I do, so your creative team can start operating like the investment it is.

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Ready to Turn Your Creative Team Into a Business Asset?

Schedule a 30-minute call. We'll talk about where your team is now and what it would take to close the gap.

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