Podcast Transcripts

In this solo episode, Jesse discusses the belief system that keeps in-house creative teams stuck, and the identity-based reset that can move them from reactive service provider to strategic business partner. In-house creative leaders must stop waiting for permission to make that shift happen. Listen to the full episode here The Belief That Guarantees Nothing Changes A couple weeks ago I had a conversation with an in-house creative leader. She's talented, she's experienced, sh

Full transcript of Creative Ops Compass episode 16. Meredith Bailey, founder and CEO of StreamWork, joins Jesse Krinsky to discuss why AI raises the stakes for the creative approval process, why the final human sign-off can not be automated, and how creative teams got a head start figuring out how to work alongside AI.

Full transcript of Creative Ops Compass episode 15. Jess Abdulnour, founder of Brand Nue Agency, joins Jesse Krinsky to discuss why creative teams lack a feedback loop connecting their work to business outcomes, the Creative ID system she built to fix that, and why mindset is the harder problem to solve.

Full transcript of Creative Ops Compass episode 14. Tyler Mitchell, Director of Video Strategy at Gallagher, joins Jesse Krinsky to discuss the identity shift from creator to creative leader, why empathy is an operational practice, and how he's building a leadership track for his team that doesn't require taking on management first.

Full transcript of a Creative Ops Compass episode. Steve Potestio, founder of Harvester Talent, joins Jesse Krinsky to discuss why internal recruiters struggle with creative hiring, how to make the business case for staffing flexibility, and why understanding a candidate's potential matters as much as matching a job description.

Full transcript of Creative Ops Compass episode 11. Shannon Duncan, Chief of Staff for Marketing at DoorDash, joins Jesse Krinsky to discuss why creative ops should start with people, how to build trust before rolling out process change, and how to protect creative capacity during hypergrowth.

Full transcript of Creative Ops Compass episode 10. Bill Shander, author of Stakeholder Whispering, joins Jesse Krinsky to unpack why stakeholders rarely know what they actually need, how the Socratic method builds trust and clarity, and why AI raises the stakes for creatives who can ask the right questions.

Full transcript of Creative Ops Compass episode 9. Jen Perry, Executive Creative Director at Vagrants, joins Jesse Krinsky to discuss the empathy gap between creatives and stakeholders, what going in-house taught her about business pressures, and practical ways to build empathy on a creative team.