Strategic Positioning

In this solo episode, Jesse discusses the belief system that keeps in-house creative teams stuck, and the identity-based reset that can move them from reactive service provider to strategic business partner. In-house creative leaders must stop waiting for permission to make that shift happen. Listen to the full episode here The Belief That Guarantees Nothing Changes A couple weeks ago I had a conversation with an in-house creative leader. She's talented, she's experienced, sh

Full transcript of Creative Ops Compass episode 16. Meredith Bailey, founder and CEO of StreamWork, joins Jesse Krinsky to discuss why AI raises the stakes for the creative approval process, why the final human sign-off can not be automated, and how creative teams got a head start figuring out how to work alongside AI.

Full transcript of Creative Ops Compass episode 15. Jess Abdulnour, founder of Brand Nue Agency, joins Jesse Krinsky to discuss why creative teams lack a feedback loop connecting their work to business outcomes, the Creative ID system she built to fix that, and why mindset is the harder problem to solve.

Full transcript of Creative Ops Compass episode 14. Tyler Mitchell, Director of Video Strategy at Gallagher, joins Jesse Krinsky to discuss the identity shift from creator to creative leader, why empathy is an operational practice, and how he's building a leadership track for his team that doesn't require taking on management first.

In-house creative teams are either driving business results or waiting to be cut. There's no middle ground. A few months ago, I had a discovery call with a creative director at a global SaaS company. He'd just been told to cut his team's budget by 40%. They'd delivered a record number of videos that year. Demand was increasing. But leadership still saw them as a line item to trim. I asked him, "How does your team contribute to the company's goals, not deliverables, but actual