Stakeholder Alignment

If your creative team is on round 14 of revisions, the creative work probably isn't the issue. The breakdown almost always starts upstream, before the first draft ever gets produced. Every hour your senior designer spends nudging a logo 2 pixels to the left is an hour she’s not spending on strategic work. Every round of "just one more tweak" from a stakeholder is time your copywriter isn't developing the next campaign concept. This opportunity cost is invisible. It doesn't sh